The company I chose to write about is Sharpie
Sharpie is a well known and most popular brand of markers, hands down. I know when I’m looking for a dependable marker that can pretty much write on any surface I’m grabbing a Sharpie. Their social media platforms cover almost the whole gamut of major social media outlets. They have a huge following on Facebook (3,895,086 ‘likes’), Twitter (236,204 followers), Instagram (259K followers), and YouTube (5.2K subscribers). According to these numbers, Sharpie seems to be quite effective in its use of social media to market and promote its products. One of the biggest reasons for this is its re-directed focus to young people and their creativity and desire to contribute to social change. One thing I noticed is that, especially on Instagram, they show a lot of fan art. These are pictures of artwork or things that customers have created with the different Sharpie markers.
Sharpie seems to be doing quite well with its Instagram and Facebook social media platforms. Facebook makes it easy to engage followers the way it is set up. When you follow someone or an entity or business on Facebook there are many opportunities to respond to what has been posted by the owner of the Facebook page. Even just a simple click of a thumbs up or heart or crying or angry face is considered engagement and that is quick and simple to do. Likewise, with Instagram, it is simple and quick to give thumbs up or make a quick comment in the comments section. These comments are not long at all. Both Instagram and Facebook are good with Sharpie’s announcements of contest or when new products or packaging are introduced. When it comes to Twitter, however; engagement is not so easy. Since tweets are limited to 140 characters, each letter or symbol counts so it is important to make an instant impact in a short amount of words. Sharpie might receive more engagements from its followers by posting surveys for people to respond to; maybe when they introduce a new line of products or suggestions of a color or a need that Sharpie hasn’t addressed yet. People are drawn to surveys; it makes them feel important and that their input counts. Also I feel like with Sharpie’s YouTube page they need to be more consistent with uploading new videos. The most recent uploaded video was from a week ago and then three weeks and then a year. I know for myself I would get bored with waiting on new content and just stop following all together